From the turbulence following the Swissair grounding, SWISS emerged as a new brand. Nose supported the repositioning and created a distinctive visual identity. The new logo incorporates the Swiss cross from the tail fin, unmistakably positioning SWISS as the flag carrier of Switzerland. Through the consistent application of the new identity across all touchpoints, we have created a unique brand world that fosters customer loyalty.
The Brand Manual of SWISS is based on a few simple principles. This ensures consistent implementation across the various touchpoints.
Logo, color palette, typography, layout grids, and visual style come together to form a compact set of guidelines, providing a reliable foundation for a variety of applications. They ensure consistent marking and differentiation, as well as seamless implementation at numerous locations worldwide.
Signage
Cabin Branding
Mobile Boarding Pass
Food Packaging
Lounge Concept
Check-in
Employer Branding