MGB:

Elegant Look between the Mountain and the Valley Branding

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The uniforms on the Matterhorn Gotthard Railway and the Gornergrat Bahn complement the travel experience at an important touchpoint - the employees. Many well-thought-out details also ensure added comfort.
MGB:
MGB:
The trains run on routes with dramatic differences in altitude. Employees must be able to adapt flexibly to rapid temperature differences.
User-Focused Design Process
The employees were involved in the design process at various points. This made it clear how important flexibility is in everyday working life. This is because the work takes place both on the train and outside on the platform, and can involve a difference in altitude of several thousand metres in a very short span of time. The work outfit must therefore be adaptable to be able to react quickly to significant temperature fluctuations. For this reason, a summer waistcoat was added to the collection during the trial phase, and a fleece jacket was replaced with a more functional version.

Function and Wearing Comfort
Feedback from employees also led to various adjustments to the cut. Wider trousers, more freedom of movement in the jacket, more volume in the pockets - it's the details that count in day-to-day work. We listened and took their suggestions onboard.
MGB:
MGB:
MGB:
The sporty collection impresses with its quality, functionality and comfort.
Customer Contact in Style
The staff on the train, on the platform and in the station are dressed in functional and elegant uniforms. They characterise the modern image of the Matterhorn Gotthard Railway and the Gornergrat Bahn in their direct interactions with passengers.

Capricorn, Star and Taurus
The outerwear features a decorative pattern that unites the three mountain cantons of Graubünden, Uri and Valais. The Grisons ibex, the Uri bull and the Valais star represent the cantons that are connected by the railway lines.

 

 

Your Contact

Christian Harbeke

Partner

+41 44 533 19 02
christian.harbeke@nose.ch

Employees who feel comfortable in their clothes are the best brand ambassadors.

NOSE AG
Hardturmstrasse 171
8005 Zürich
Switzerland

Landline: +41 44 533 19 00,

E-Mail: contact@nose.ch


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