After Dr. Reinhard Büchi took over the entire share capital, the entire company was restructured. Nose was given the task of repositioning the brand together with the new management. The brand values were sharpened, and a new logo with a comprehensive corporate identity program was developed. The Corporate Identity Manual including the design guidelines for printed matter, the Internet, trade fair appearances and product design was created. Since then, Nose has designed the laboratory equipment for Büchi. A sustainable, characteristic and consistent product design language that was created has been continuously developed, creating space for new technologies. This also include the increasingly important digital user interfaces, which merge mechanical and electronic operations. Büchi has developed from a traditional Swiss SME into a leading global manufacturer of high-quality laboratory equipment.